Sencha & Gyokuro, the Most Popular Green Tea and the Finest Green Tea

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Sencha – The Most Popular Green Tea

The Japanese word “sencha” literally means “brewing tea.” Because sencha is the most popular tea in Japan, the word is used as a synonym for “green tea.”
Compared to green teas from China and other countries outside Japan, Japanese green tea is distinguished by its pre-process method. Fresh tea leaves are briefly steamed right after they’re picked to deactivate the enzymes that would otherwise encourage oxidization. This unique process accounts for the fact that Japanese green tea preserves almost every good-for-your-health property in the fresh leaves.

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Sencha - Popular Japanese Green Tea

Green tea buds in early spring

Lightly-Steamed (Regular) and Deep-Steamed

Two types of sencha are available. They’re differentiated by the length of steaming time: there are lightly-steamed (regular) senchas and deep-steamed senchas. Generally speaking, teas from the select growing zones and higher-grade teas (such as the first-harvest teas discussed below) are processed with shorter steaming times to retain their natural flavor. Deep-steaming is a relatively new processing method. Advantages brought by longer steaming are a milder yet rich-bodied taste with less bitterness, brilliant green brewed color, and easier brewing.

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Fusing New and Old Traditions

There is no standardized grading system for green tea quality. Aside from the growing district of origin, a widely accepted grading criterion is the season of harvest. Green tea from leaves harvested in late April through early May is called “ichiban-cha,” the first pick of the year. The first pick is considered the best for its aroma and high concentration of amino acids. In Japan, teas are harvested three or four times a year, with the exception of gyokuro. The second pick is performed about 45 days after the first pick and the third pick about two to three weeks after the second pick.

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Harvesting Japanese green tea

"Jade Dew" - Gyokuro worthy of its name

Gyokuro – The Finest Japanese Green Tea

Known in English as “Jade Dew,” gyokuro is an expensive green tea worthy of its name. Made only from the earliest leaf buds of the spring harvest, gyokuro is recognizable by its deep bluish-green color. It has a naturally mellow taste of its own that many green-tea aficionados find irresistible.

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HISHIDAI Sencha

The below only lists HISHIDAI’s popular sencha products. If you don’t see the item that’s perfect for your specific marketing needs, please contact our Marketing Group.
Note: SRPs in Japan (Suggested Retail Price) shown are for reference purpose only. SRPs in US$ are calculated with the rate at $1= JP Yen 110.

Premium Grade Sencha Green Tea

Hatsugasumi - Premium Grade Sencha Green Tea

From the first-harvest leaves, only the youngest leaf buds are used for this premium green tea. Thanks to a special heat-controlled finishing process, a pure, natural aroma and the fresh, vibrant taste of spring buds are preserved in hatsugasumi.

(SRP in Japan $18.20/3.5 oz)

Pure First-Pick Green Tea

Harukoma – Pure First-Pick Green Tea

First-pick, 100% pure green tea. To green-tea lovers, harukoma represents an excellent value and unparalleled quality-price balance. Rich aroma and taste.
(SRP in Japan $9.10/3.5 oz)

Super Heal Benefits at Lower Pricing

Akebono – Super Health Benefits at Lower Pricing

Made from second-pick tea leaves, akebono contains more chatechin than any other harvests. The tea’s pleasing flavor comes from the second heating in the finishing process. Ideal for health-conscious green tea lovers.
(SRP in Japan $4.60/3.5 oz)

For Old-fashioned Green Tea Lovers

Gokuno – For Fans of Old-Fashioned Green Tea

Gokuno comes from tea leaves grown at higher, mountainside elevations. This is a green tea of full body. To enjoy this pin-shaped loose-leaf tea, brew a bit longer using cooler hot water.

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(SRP in Japan $13.6/2.8 oz)

Super Heal Benefits at Lower Pricing

Gyokuro – Premium Gyokuro from Yame Tea Gardens

The tea gardens in Yame comprise one of the oldest tea-growing zones in Japan. Enjoy the aroma and taste of genuine Gyokuro..
(SRP in Japan $18.20/3.5 oz)

Canned Nitrogen-filled foil package

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