Charcoal-roasted Hoji-cha & Matcha-blended Genmai-cha

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Hoji-cha
Genmai-cha
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Charcoal-Roasted Green Tea (Hoji-cha) - HISHIDAI’s Specialty

It may sound contradictory, but hoji-cha is a topaz-color green tea. As an alternative to bright-tasting sencha, hoji-cha is just as popular among Japanese consumers.
Our hoji-cha is slowly roasted over the high heat of a charcoal fire. The roasting process removes most of the astringency found in other green teas, and unlike fermented black teas, hoji-cha has few tannins. HISHIDAI hoji-cha has a round, smooth taste and complex, toasty aroma. This tea is a good choice for people looking for low-caffeine Japanese green tea. Use boiling water to brew hoji-cha for a fully developed aroma and flavor.

See our Hoji-cha products...

Charcoal stove for famous slow-roasted Hoji-cha

Matcha-blended Genmai-cha

Matcha-Blended Genmai-Cha

Genmai-cha is another popular Japanese green tea. It’s blended with a small amount of matcha powder, roasted brown rice and black beans. Matcha intensifies the tea’s vivid green hue while brown rice and black beans add a distinctively nutty, earthy flavor and nose. Use boiling water to brew this tea for the richest aroma and taste. Good for everyday drinking.

Health Warning:
Our genmai-cha contains brown rice and black beans (a type of soybean) and is not safe for people with severe food allergies (“anaphylaxis”) to these foods.

See our Genmai-cha products...

HISHIDAI Hoji-Cha and Genmai-Cha

The below only lists HISHIDAI’s popular hoji-cha and genmai-cha products. If you don’t see the item that’s perfect for your specific marketing needs, please contact our Marketing Group

Note: SRPs (Suggested Retail Prices in Japan) shown are for reference purpose only. SRPs in US$ are calculated with the rate at $1= JP Yen 81.57.

Hatsuhana - Premium Charcoal-Roasted Hoji-Cha

Our famous charcoal-roasted hoji-cha with a rich, inviting aroma and taste. Using tea leaves specifically grown for high-temperature slow roasting, a seasoned artisan manually roasts the tea lot by lot.

(SRP in Japan $9.81 100g/3.5oz)

Miyama - Slow-Roasted Green Tea

Slow-roasted with gas heat, less hot than the charcoal heat used to roast hoji-cha. Remarkable aroma and refreshing taste. Great as an after-meal tea.

(SRP in Japan $3.68 100g/3.5oz)

Premium
Char-roasted
Hoji-cha

Slow-roasted Hoji-cha Green Tea

Musoh - Kuki Hoji-Cha with a Savory Aroma

Musoh is made from the stems of first-pick sencha leaves. The stems’ amino acids, asparagine acid, and reducing sugars cause a Maillard reaction, which gives this tea a unique, savory aroma.

(SRP in Japan $12.26 100g/3.5oz)

Matcha-Blended Genmai-Cha

Brilliant green color and nutty aroma from roasted brown rice and black beans. An excellent addition to your green tea product portfolio. Genmai-cha offers economy and all the health benefits of green tea.

(SRP in Japan $7.36 200g/7.0oz)

Hoji-cha
with
Savory Aroma

Matcha-blended
Genmai-cha

Health Warning:
Our genmai-cha contains brown rice and black beans (a type of soybean) and is not safe for people with severe food allergies (“anaphylaxis”) to these foods.

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